Verka Collaborates with Punjab Kings as Official Dairy Partner for IPL 2024

Verka, a renowned brand of milk and milk products from Punjab, is thrilled to announce collaboration with Punjab Kings in the capacity of Official Dairy Partner for the much-awaited 17th edition of the Indian Premier League (IPL), scheduled to kick off this March.

This partnership is a momentous occasion as Verka joins forces with Punjab Kings for the first time, with the goal of inspiring millions of fans and representing the nation’s tastes, dreams, and aspirations.

Amidst the excitement of the T20 season, the alliance between Punjab Kings and Verka promises to enrich the league experience with a strong focus on quality, community spirit, and shared values—fundamental principles deeply ingrained in Verka’s ethos since its inception.

Verka’s products will feature the images of stalwart of Punjab Kings players, adding to the excitement and engagement among cricket enthusiasts, fans and the loyal clientele of brand Verka.

Dr. Kamal Kumar Garg, Managing Director of Verka, Milkfed Punjab, expressed enthusiasm about the partnership, stating, “We are thrilled to embark on this exciting journey with Punjab Kings as their official dairy partner for IPL 2024. This collaboration not only celebrates our shared roots in Punjab but also emphasizes our mutual commitment to excellence. Both Verka and Punjab Kings embody the vibrant spirit of Punjab, which is known for its rich culture, strong community bonds, ethos, high values and unwavering dedication to success. Together, we aim to promote unity, quality, and community support, reaffirming our steadfast commitment to the people of Punjab and beyond.”

Commenting on the association, KPH Dream Cricket Limited CEO Satish Menon said, “We are delighted to have leading brand Verka as our official Dairy partner. Their contribution to Punjab, is well known and we are sure that this association will further strengthen the connect with our fans.”

With a legacy spanning over 60 years, Verka has been at the forefront of empowering farmers throughout its journey. Verka has successfully connected with over 6,000 plus societies, including 1,200 plus women’s societies, engaging an extensive network of 3 lakh plus farmers. Just as Punjab Kings relentlessly pursue glory on the cricket field, Verka is committed to the socio-economic cause of dairy farmers, excellence in dairy production and promotion of safe products at the most cost-effective rates. This partnership is going to go long way.

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